BlackBook Motorsport talks to Santander's Enrique Geijo about the strategy underpinning the bank's sponsorship of Formula One. The post Santander’s new formula: Inside the bank’s decision to trade Ferrari for F1 appeared first on SportsPro .
Read Also
- Pogba doping ban reduced; can return in March '25
- NFL will not mediate in Tua's potential return
- Giants' Nabers still in protocol, to miss 1st game
- Antionio Rudiger reveals why Lamine Yamal is a 'scary' opponent
- Cardinals expected to lose longtime slugger to Giants in free agency
- Pete Alonso's amazin', improbable October home run and a Mets comeback for the ages
- ONE Fight Night 25 Preview: (C) Nicolas vs Eersel 2, Lineker vs Balyko lead Muay Thai-heavy billing
- Man Utd ready to resume talks with "smart" UCL winner to replace Ten Hag
- 4 G/A in 4 games vs Ipswich: West Ham star can be Lopetegui's hero
- Cristiano Ronaldo can extend men's international football records after Portugal UEFA Nations League call-up
Latest SportsPro Media
- Santander’s new formula: Inside the bank’s decision to trade Ferrari for F1
- Fanatics expands live shopping service into Europe with Voggt acquisition
- Golden State Valkyries sew up Kaiser Permanente jersey patch sponsorship
- Williams F1 team posts UK£80.3m loss for 2023
- Women’s Euro 2029 gets five hosting bids
- SportsPro Says… Credit to DAZN, but can you blame the Bundesliga for orginally going with Sky?
- SportsPro Says… Credit to DAZN, but can you blame the Bundesliga for originally going with Sky?
- NFL ‘in talks’ to sell NFL Media to Paramount and CBS Sports suitor Skydance
- Dude Perfect hires Andrew Yaffe as its first CEO, plus more
- Dude Perfect hires Andrew Yaffe as its first CEO, plus more